Sir Richard Branson has put himself in a constant state of intentional discomfort. His life story is madness. He is the model for growth through making yourself uncomfortable. He has said, “I don’t think it would be much fun to not to be outside my comfort zone.” His overall business model and approach to life seems to be that if he tries enough new things, signs enough new artists, opens up enough new locations, or starts enough new business something is going to stick. It makes you wonder if he realized when he was a young man how much of it would stick….
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