1. Make Your Message About Others
A vision should inherently and directly benefit the people meant to be lead by that vision. As leaders each of our visions should be about serving others. Whether it be stockholders, employees, or customers the people we sell our vision to should be the ones that benefit from that vision.
Sharing a goal of being the number one office in the nation, making it into the Fortune 500, or hitting some revenue or sales goal is not vision. That is just goal sharing and goal sharing does not inspire anyone. To inspire other people to take action those people must know that the actions they take directly:
- Improve their own situation personally, professionally, or financially. And in that order of importance.
- Improve the world for the better in some way so they are making a contribution to the greater good of mankind.
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